Our History

We’ve been in the market for nearly 50 years, with an unique story of our evolution in Japan market.

1976

We started as Leo Burnett Tokyo, a well-known global creative agency, originated Chicago USA.

We started as Leo Burnett Tokyo, a well-known global creative agency, originated Chicago USA.

2000

Beacon communications was established, by creating a shareholder partnership with Dentsu, to unlock even more scale to our clients in Japan

Beacon communications was established, by creating a shareholder partnership with Dentsu, to unlock even more scale to our clients in Japan

2016 - 2019

To break down agency silos, our Japan’s Business model evolved to ‘Publicis One’, literally, the Power of One Publicis to better service our partners.

To break down agency silos, our Japan’s Business model evolved to ‘Publicis One’, literally, the Power of One Publicis to better service our partners.